FARMFOODS (CONCEPT)

Farm Foods  is a self-initiated rebrand aimed at elevating one of the UK’s most accessible value supermarkets. The identity strikes a balance between clean, modern visual appeal and affordable accessibility celebrating Farmfoods' signature bulk-buy culture and extensive frozen range without losing its budget-friendly appeal.
silhouette on orange

The original FarmFoods branding worked for its core audience thanks to that no-nonsense, bulk-buy culture. But for the redesign, my goal was to open it up to a whole new crowd who'd still get just as much value out of it. That thinking really drove the new visual identity and shaped the brand's tone of voice, bringing in witty puns and a lot more personality.

red hat portrait
Elegant red portrait
avant garde portrait