ROYAL TIDE RECORDS

Royal Tide Records is an artist-first record label centered on creative sovereignty and elegance. Built on a foundation of luxury and fluidity, the brand identity combines majestic structure with organic wave forms symbolizing both control and motion.
silhouette on orange

This was actually my second time designing the branding, as I felt that my understanding of how to build a cohesive brand identity was not as strong as it is now.The colours were chosen to evoke a royalty, and high status but also look vibrant and attract a new generation of musicians, the logo and graphic shapes were designed to lean into the ‘Tide’ aspect of the brand and I wanted them to resemble the fluidity of water.

avant garde portrait
Elegant red portrait
red hat portrait